COVID-19 Concerns Drive Immune Interest

Key health related trends from the top ten with a particularly positive influence on dairy are led by Innova’s #5 Top Ten Trend 2021. Ongoing anxiety stemming from Covid-19 is pushing consumers to prioritise their immune health.

Innova’s 2020 Consumer Survey indicated that 54% of global consumers claimed to have spent time educating themselves on ingredients that could boost their immune health.

Dairy products such as yogurt and fermented drinks have long been associated with immune health, largely as a result of the development and mainstreaming of probiotics. More recently interest has also risen in the immune benefits of antioxidants, and the greater use of fruit, herbal and spice extracts for flavor and function.

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