With all the current video chat apps that exist, families still feel disconnected from one another, the relationship between children and their grandparents is especially impacted due to the distance, busy schedules and lack of effort being made to maintain these relationships. According to the AARP (American Association of Retired Persons), it takes 200 miles or more for 43 percent of grandparents to see their grandchildren.
Mado is an upgraded video chat application designed to help families reconnect and build relationships, regardless of distance and time. It was created with the intention of making communication easier between young children and their grandparents. With its simple but effective, design, Mado makes connecting effortless. During testing, Mado found that families connected 12 times more than usual and often multiple times a week.
Developed especially for grandparents and grandchildren, Mado is a fun, user-friendly application with jokes, games and storytelling included to make conversations more exciting and engaging. Mado can be set up to automatically schedule video calls at specified times that are suitable for both parties.
Acknowledging the need for simplified technology that is more accessible for older consumers, Mado has successfully created a space where grandparents can take advantage of the latest innovations without requiring additional assistance.