Uber's new hotline set to improve rideshare accessibility for older Kiwis. In a commitment to improving access to transportation options for older Kiwis, Uber has announced the launch of a new phone-call based booking service that allows Kiwis to book rides simply by dialing 0800 GO UBER.
The newly launched phoneline service has been developed to enable greater accessibility and support mobility and connection for seniors. New research commissioned by Uber discovered that 77 percent of Kiwi seniors over 65 feel more confident booking a service via a phone. Citing transportation barriers, the study also revealed that one in five (21 percent) Kiwi seniors feel that a lack of confidence using technology leads to feeling socially isolated, with a quarter citing limited transportation options as another factor
for their isolation.
Aiming to meet more Kiwi's preferences, the new hotline service will allow anyone to book their next trip to the grocery store or see their loved ones simply by dialling 0800 GO UBER. The call will then connect riders to an Uber team member, who will assist them in booking a ride 24/7 in every area where Uber operates. The study reinforced that Kiwi seniors are an exceptionally sociable generation, with 87 percent expressing the importance of in-person connections. Nevertheless, they often find themselves held back by limited access to transportation. Significantly, 78 percent of seniors feel that accessible transportation options enable them to feel more connected to their broader community.
Designed to increase accessibility and provide more choices for older adults, the service is set to bring a sense of connectivity to those whose first choice for ride bookings may not be through the app.
"At Uber, we want to offer all Kiwis convenient and accessible transport," said Emma Foley, Uber's Managing Director.
"We understand that for some, particularly older Kiwis, smartphones can be challenging to navigate or they don't have access to one; now they can access phone assistance when they want to book."
This feature brings the convenience of live support to the matching UBER technology, so seniors can now book a ride the way they want.
The study further revealed that over a third of seniors lack confidence in booking services exclusively through mobile apps and even struggle to download one. This widespread challenge can limit their access to various transport and service options that heavily rely on automated and contactless bookings.
"As older New Zealanders transition from active drivers to needing alternative transportation, it's crucial to provide support for maintaining independence, social connections and mobility,"
said Age Concern New Zealand Chief Executive, Karen Billings-Jensen.
"Age Concern New Zealand acknowledges the significance of assisting older people during this transitional period and welcomes this development from Uber".
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