The 2020 Inspire+ Artisan Awards received a fantastic and encouraging level of support and entries with 683 products being judged by the panel across the seven categories. Category winners have been announced along with the Supreme winner. Each category winner receives an advertising package and this year the Supreme winner takes home not only the b2b advertising package and association memberships and subscriptions, but they also receive a $10,000 advertising campaign from Mediaworks.
While judging delays were experienced due to Auckland's COVID-19 lockdowns, the judges worked solidly to catch up once levels were lifted. Competition was tough, so much so, that a new category was opened up to cater for the huge number of honey brands that entered the awards.
"This competition continues to support New Zealand artisanal producers, there is no charge for entry and the prize packages are geared around supporting the winning brands in the next step on their journey," said head judge and SupermarketNews publisher, Tania Walters. "We appreciate Mediaworks support of the awards this year with the addition of a $10,000 advertising campaign to the Supreme winner's prize."
The Inspire+ Artisan Awards have showcased the depth and breadth of New Zealand’s best and locally made produce something that resonates with New Zealand consumers in the new normal where consumers are all strongly identifying with buying local.