Care supply company NorthShore has been committed to reducing incontinence stress since 2002. As one of the largest providers of high absorbance incontinence products in the US, they are continuously dedicated to improving their products and supporting their customers.

In order to reduce the stigma surrounding high incontinence, NorthShore has created brightly coloured adult diapers with ultra-absorbance in a variety of purple, green and blue colours.

The SupremeLite absorbent brief model was designed to steer from the standard hospital-like diaper and offer customers comfort and confidence in what they are wearing.

NorthShore founder Adam Greenberg said the practical designs are to uplift customers rather than cause embarrassment or anxiety.

"There's no reason that only people with light incontinence should have products that make them feel good," said Greenberg.

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