While hearing loss is a sign of life well lived, data collected from a new survey highlighted that one in five Kiwis over the age of 55 have never had a hearing test.
This World Hearing Day, Specsavers is encouraging Kiwis to view hearing loss not as something to hide, but as a sign of a life well lived, filled with concerts, celebrations, family gatherings and unforgettable moments.
A new consumer survey, commissioned by Specsavers, revealed 44 percent of Kiwis over the age of 55 frequently listened to loud or live music when they were younger, yet only one third (30 percent) have had their hearing tested in the past year, and nearly half (49 percent) admit it has been over a year since their last hearing test.
“We know loud sounds, such as listening to live music, can have an effect on our hearing. Think of it as a sign of a life well lived, rather than something to be ashamed of, but once the damage is done, it can’t be undone. Hearing health plays a crucial role in our overall wellbeing, social connection and quality of life, so addressing hearing concerns early can ensure everyone can keep living their best life... including going to that loud concert or noisy restaurant!” said Melissa Chandler, Senior Audiologist at Specsavers.
In addition, one in five (19 percent) said they have never had their hearing tested, with women less likely to have had a test (22 percent) compared to men (16 percent). This is despite calls for those aged over 50 years to get regular hearing checks.
For those who have never had a hearing test or haven’t in the last year, half (50 percent) said they don’t think they need one. Meanwhile, 12 percent admit they keep putting it off.
The survey also highlighted the subtle yet profound ways hearing challenges can affect social activity. Two-thirds (66 percent) of those who struggle to hear in conversations admit to withdrawing from conversations, with many pretending to hear what’s being said (32 percent), or simply smiling and nodding (36 percent). One third (35 percent) say they avoid noisy places altogether.
Chandler says hearing tests are a simple step that can have a big impact.
Chandler said while some Kiwis feel hearing loss is to be expected as we age, untreated hearing loss can gradually affect confidence, relationships and overall wellbeing.
“Looking after your hearing does more than just help you stay connected with loved ones. It keeps your brain active, enhances memory and communication, and promotes healthy brain ageing. In fact, it can take people seven to ten years to take action after they first notice a problem with their hearing,” she said.
“The good news is that a simple hearing check can make a world of difference. Early detection allows tailored, affordable solutions that help people to stay connected to the moments that matter most. Hearing loss doesn’t have to mean missing out on life.”
Specsavers has qualified hearing experts, providing professional hearing assessments and affordable solutions tailored to individual needs.
This World Hearing Day, Specsavers is encouraging Kiwis to prioritise their hearing health and book a hearing check, because staying connected is key to living life to the fullest.
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