USA | The National Council on Ageing (NCOA), the national voice for every person's right to age well, has partnered with BOOST, a leading nutritional beverage brand.
The partnership has aimed to educate older adults about the importance of balanced nutrition, including protein, calories, and essential vitamins and minerals to support their health and well-being.
"Eating well is essential to ageing well," said Gretchen Tanbonliong, NCOA's Associate Director of Health and Wellness.
"Older adults need the right amount of nutrients such as protein, vitamin D, and vitamin B12. We are excited to partner with the BOOST® brand to give older adults and their caregivers trusted information, so they can make the best nutritional choices to build their strength and overall health."
As part of the partnership, NCOA and BOOST will develop:
- Dietary guides for older adults
- Animated videos in English and Spanish
- Infographics and other educational materials
- Articles for caregivers on how to help their loved one with a healthy diet
"NCOA plays a crucial role in advocating for the health and well-being of older adults," said Aimee Henrikson, MPH, RD, Senior Manager, Medical Affairs, the BOOST brand.
"We are thrilled to partner with NCOA to develop evidence-based educational materials that will empower and inspire older adults to take charge of their nutritional health. By combining our expertise, we will create valuable resources that help older adults understand the importance of nutrition in maintaining health, vitality, and overall quality of life as they age."
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