The retirement village sector has moved over recent years from a low-profile industry to one of the most prolific advertisers and promoters.

With the sector’s major growth now having around 38,000 people in aged residential care facilities and a further 43,000 older people living in retirement villages, it is expecting continuing strong growth. A number of new facilities are currently being built or in the pipeline and the operators have much to talk about as quality products come on- line.

Advertising covering all aspects of village life are now being seen as colour inserts in many newspapers, on television and in print generally. But not only do they showcase facilities but also highlight activities from visiting guest speakers, computer training, low-level sports, and indoor games, music and art festivals, family fun days and general open days.

Certainly, the message that life is comfortable, friendly and relaxed is getting through with the strong advertising programmes being promoted.

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