Willows develops thoughtfully designed incontinence underwear to provide a flattering alternative to adult diapers.

Founded by Will Herlands, the company offers a direct-to-consumer line of affordable, comfortable, and disposable underwear for both men and women. Designed to be discrete and fashion-forward, Willow's incontinence underwear ensures utility and affordability.

Unlike most adult diapers, Willow's incontinence underwear places emphasis on design as well as function. This ensures wearers can feel confident in the pieces, but also rest assured, knowing they will function when necessary. The underwear itself is comprised of thin but absorbent material that also offers odour control.

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