Age Concern has called on the Wellington Community to help struggling seniors through its Annual Appeal this August.
Age Concern Wellington Region has launched its Annual Appeal, calling on the community to support the growing number of older people across the Region who rely on their vital services.
With a 30 percent increase in the number of seniors in the region over the past decade, demand for Age Concern’s services is soaring. Each week, the organisation supports over 1,200 older people through programmes that promote wellbeing, reduce loneliness, and help older Wellingtonians stay connected and confident in their communities.
“We believe ageing should be marked by dignity and connection,” said Stephen Opie, Age Concern Wellington Region CEO.
“But right now, demand is outpacing our resources. We’re asking the public to back us so we can keep reaching our Region’s seniors.”
The Annual Appeal comes at a crucial time. The charitable sector is struggling, with a reduction in Government funding leading to increased demand on traditional grant funding channels. In the face of tough economic conditions, Age Concern has already had to close one service and reduce hours for two others.
“This isn’t sustainable,” Opie said.
“If we want to keep supporting older people, now and in the years to come, we need help from our community.”
Funds raised through the appeal will directly support essential services and help ensure the organisation can expand access to programmes across the Wellington region, sustain and strengthen existing services, and grow services to meet increasing community need.
One of the organisation’s most recognised initiatives is the Visitor Service, a volunteer visiting service that matches older people with regular companionship, something many seniors say helps them feel seen, heard, and valued. It’s just one example of the deep, human impact made possible through donations.
“Every dollar makes a difference,” Opie added.
“Together, we can create a future where ageing is something to be celebrated, not feared.”
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