AUSTRALIA | The federal government has launched a new campaign in order to encourage the public to consider careers in health care.
The Australian Government is launching the first-ever Australian government advertising campaign to showcase the diverse and rewarding careers available in primary health care.
Primary health care is a term that refers to non-hospital settings like general practice, aged care, mental health services, Aboriginal Community Controlled Health Organisations and other community health settings.
By showcasing the diverse, dynamic and rewarding career opportunities within primary health care, the campaign seeks to attract new talent, including university health students and recent graduates, inspire current healthcare professionals to consider primary health care pathways, demonstrate the various pathways into the primary health care industry, shift public perceptions by highlighting the impact, purpose and career growth opportunities in primary health care.
The campaign highlights allied health roles and promotes GP, nursing, midwifery and remote nursing careers.
“Considering how critically important primary health care professions are, it seems incredible that we are the first Australian government to run a careers campaign like this,” said Minister for Health and Aged Care Mark Butler.
“The campaign will elevate primary health care and raise the profile of GPs, nurses, midwives, allied health professionals, First Nations health practitioners and every single health professional.”
He added that this new campaign will highlight the rewards and joys of the many different professions in primary health care, one person and one case at a time.
The campaign website has highlighted the range of Australian Government programs and incentives available to support people pursuing these careers, alongside case studies of inspiring health professionals – many of whom were finalists or medicare Champions at the 2024 Stronger Medicare Awards.
The new campaign will be delivered via a range of channels including television, social media, digital video and ‘out-of-home’ ads like billboards around TAFEs, universities and hospitals.
Information will be translated into Mandarin, Vietnamese, Arabic, Cantonese, Korean, Nepali and Punjabi.
A tailored campaign for First Nations people highlights the many rewarding ways primary healthcare professionals make a real difference, on the ground, in their communities.
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